What I LOVE
Interface design
Web development
Creative strategy
Prototyping
User experience research
Brand identity
Photography
Content creation
Print design
Packaging
My Experience
January 2016 - Present
Dayna Nairn Creative
Freelance Multidisciplinary Designer
Specialize in developing distinctive brand identities to differentiate businesses and creating user-friendly experiences and interactions.
Provide comprehensive support for brands through design, photography, video production, and live social coverage.
Clients included Maple Leaf Sports & Entertainment, Tennis Canada, Hamilton Sports Group, Canadian Football League, BCaus Love, and more.
November 2024 – Present
Bakeshop Digital
Lead Designer
Craft and execute innovative creative strategies and designs to deliver standout campaigns for DTC brands. Conduct in-depth research to inform brand strategies, uncovering key insights to connect with audiences and drive engagement across digital platforms.
Design and develop high-performing visual assets, including interactive prototypes, email design systems, and conversion-optimized UI/UX elements for Shopify stores and landing pages. Leverage Figma to create cohesive user experiences that align with brand guidelines and performance goals.
Write concise, persuasive copy for ads, emails, and web content to clearly communicate brand messaging, inspire action, and foster user engagement.
March 2023 – November 2024
7 Communications
Digital Designer
Crafted and adapted website content, banner advertising, email, and social campaigns to connect, inspire, and engage consumers for a diverse range of clients.
Led user experience research and spearhead user interface design for client projects.
Collaborated closely with cross-functional teams to ensure seamless integration of design elements into overall marketing strategies.
Worked on National campaigns for Lamborghini, Canon, BMW, Harley-Davidson, and more.
May 2022 - December 2023
Hamilton Sports Group
Graphic Design Intern > Lead Designer, Grey Cup Festival
Led the design initiatives for the 2023 Grey Cup Festival, ensuring a cohesive and visually compelling brand presence across all touch points.
Contributed to the creation of digital and printed content, enhancing fan interaction and engagement with our teams during training camps, in-season, and between games. Collaborated with the marketing team to provide in-game live social coverage and photography in addition to design responsibilities.
September 2018 - April 2022
Apple
Genius Admin
Developed a range of soft skills that have benefited my design career including collaboration, communication, decision quality, cultivating innovation, situational adaptability, and the value of feedback.
Led internal diversity and self-development sessions on a variety of topics including inclusive preventing gender bias, note-taking, and unified repair strategy.
Let's build something great, together.
I want to acknowledge that this website and the projects that are displayed on it were built on the traditional territory of the Haudenosaunee and Anishnaabeg. This territory is covered by the Upper Canada Treaties, is within the lands protected by the “Dish With One Spoon” wampum agreement and is directly adjacent to Haldiman Treaty territory. To share this is to acknowledge a debt to those who were here before us and to recognize our responsibility, as guests, to respect and honour the intimate relationship Indigenous peoples have to this land. I want to express my unmeasurable gratitude for the opportunity to learn and live on this land.